Last Updated on July 16, 2023 by David Thomas
The issue of climate change is critical, and sustainability is no longer just a trend but a pressing need. Our choices in our daily lives, such as the food we eat and how we travel, provide opportunities to make a difference. Another way we can contribute is by being mindful of our haircare routine.
Like many others, the haircare industry has its share of environmental challenges—from unsustainable sourcing of ingredients to excessive use of plastic packaging. When I created TEN Haircare, I was aware of these issues, and as I build the brand, I am committed to making a difference. Having great hair shouldn’t come at the expense of our planet.
In this post, we’ll explore what sustainability means in the context of haircare, discuss how I plan on implementing sustainable practices for my brand TEN Haircare and share how you can support and benefit from sustainable haircare practices.
What does sustainability mean in “The Haircare Industry”?
Sustainability involves adopting practices that cater to our present requirements without jeopardizing the capacity of future generations to fulfill their own needs. In the haircare sector, this entails considering every phase of the product life cycle, from acquiring ingredients to manufacturing and packaging.
1. Sourcing of Ingredients
Sustainable sourcing is all about acquiring ingredients in a way that prioritizes the protection of ecosystems and the well-being of farming communities. This means carefully selecting organic and natural ingredients that are grown without the use of harmful pesticides, which can contaminate waterways, harm wildlife, and negatively impact the health of individuals living in farming areas.
2. Manufacturing Processes
Reducing a manufacturing process’s carbon footprint is a vital aspect of sustainability. This can be achieved by implementing renewable energy sources, water conservation practices, and waste reduction strategies during production.
3. Packaging
Sustainability in packaging involves choosing options that are recyclable or biodegradable, reducing the use of plastic wherever possible, and considering the life cycle of the packaging from production to disposal.
4. Impact on the User
Sustainability also extends to how the product affects the user and the wider community. This involves creating products free from harmful additives that could have adverse health effects and ensuring fair labor practices throughout the supply chain.
The beauty industry, unfortunately, has a long way to go in each of these areas. At an estimated 500 billion per year, many products on the market still contain harsh chemicals, use non-recyclable packaging, and are made in factories that contribute significantly to carbon emissions.
TEN Haircare’s Approach to Sustainability
When I learned that 70% of plastic ends up in landfills, I made a commitment not to contribute to that problem. It doesn’t feel right to prioritize profit over the well-being of our planet. At TEN Haircare, we prioritize sustainability, which is the foundation of everything we do. We believe that the beauty of your hair should not come at the expense of our planet’s beauty. That’s why we have made sustainability an integral part of our business, from our ingredients to the packaging materials we choose.
1. Sustainable Sourcing of Ingredients
Our product development process always begins with a meticulous selection of ingredients. We prioritize the use of organic, naturally-sourced components that are cultivated and harvested without the use of harmful chemicals. This approach yields a more pure product and supports the preservation of our environment and the well-being of farming communities.
2. Eco-friendly Manufacturing Processes
At TEN, we are committed to reducing our carbon footprint across all stages of our manufacturing process. Our products are carefully handcrafted in our studio and are produced only upon demand. As we continue to grow, we consistently seek ways to streamline and improve these processes, intending to minimize our environmental impact.
3. Environmentally Conscious Packaging
Plastic waste is a huge issue, and it’s a significant concern for the environment, and I’m committed to doing my part to address it. The ultimate objective is to minimize plastic use in everything and ensure that all materials utilized are either recyclable or biodegradable. I’m constantly searching for sustainable and environmentally-friendly packaging alternatives.
I am determined to pursue this challenging journey for the betterment of future generations’ health and the well-being of our planet.
How Customers Can Support Sustainable Practices in Haircare
As a customer, you have a powerful voice and influence in the haircare world. By making conscious choices, you can support sustainable practices and help shape the industry’s future. Here are some ways you can make a difference:
1. Choose Products with Sustainable Ingredients
Opt for hair care products that contain organic, naturally-derived ingredients. These are not only better for your hair and scalp but also for the planet. By supporting companies that prioritize sustainable sourcing, you can help to encourage the rest of the industry to follow suit. I’m working on a list of clean, sustainable products and brands. Sign up for the newsletter if you’re interested.
2. Opt for Eco-friendly Packaging
To reduce plastic waste, consider selecting products packaged in recyclable or biodegradable materials. Certain companies around Los Angeles (list coming soon), such as TEN Haircare, are also implementing refill programs to minimize plastic usage further.
3. Consume Responsibly
When considering purchasing products, it’s important to be mindful of how much you actually need. Overusing products can lead to unnecessary waste and contribute to excessive production demands. By opting for minimal usage and purchasing only what you need, you can help reduce overall waste. Did you know that a dime-sized amount of shampoo is typically all that’s needed? Of course, you may need to adjust the amount if you have more hair. But starting with a small portion like this can be sufficient.
Remember, less is more.
4. Spread the Word
Share your knowledge about sustainable haircare with your friends, family, and social media followers. Share this blog or the resources attached to it. The more people know about the importance of sustainable practices, the greater the demand for sustainable products, driving more companies to adopt these practices.
Remember, every small action can add up to a significant impact. By supporting sustainable practices in your haircare routine, you invest in your hair’s health and our planet’s well-being.
Conclusion
For me, taking care of our planet is a commitment to ensuring a brighter tomorrow for us and those who will follow in our footsteps. At TEN Haircare, we have pledged to make a positive impact through our sustainable practices, which include responsible sourcing of ingredients and eco-friendly packaging options.
But the journey doesn’t stop there. We’re continuously looking for ways to make a positive impact on our planet and in our community. This is why we’re excited to announce our first-ever TEN Haircare Beach Clean Up event on July 9th, 2023. We invite you to join us in making a difference by helping to clean up Playa Del Rey Beach. Not only will you be contributing to a cleaner, healthier environment, but you’ll also get to enjoy some fun beach activities and have a chance to win some surprise giveaways.
Remember, every small action makes a big difference. By choosing sustainable haircare products, you’re contributing to a healthier planet. And by joining hands with us for initiatives like the beach cleanup, you’re making a tangible impact on the health of our local environment.
Sustainable haircare isn’t just about looking good—it’s about doing good, too. Cheers to greener choices, healthier hair, and a more sustainable world!
Peace!
Additional Resources
- Plastic Waste In Los Angeles County
- LA County Puts a Fork In Plastic
- SURFRIDER LA – Stop Microfiber Pollution in California
- Adopt a Beach
- https://plastic-pollution.org/
- CALIFORNIA Coastal Commission